MMGY Global is one of the world’s leading travel and tourism marketing agencies, working with destinations and brands across the globe. During my time at their London office, I had the chance to collaborate with clients ranging from national tourist boards like Saudi Arabia, Croatia and Costa Rica to international names such as Expedia.
The projects spanned digital, print and social campaigns through to OOH, DOOH, motion design and more. I was also heavily involved in over 15 agency pitches, shaping creative concepts and designing presentation decks to a high standard, plus countless internal decks that kept the wider MMGY team running smoothly. This page brings together a snapshot of my most recent work, a mix of campaigns, concepts and design outputs I created during my time at the agency.
Saudi Arabia Tourism
Designed a large-scale business case study deck for the Saudi Tourism Authority, created to reposition Saudi as a destination of today and demonstrate its commercial viability to trade partners and investors. The deck, along with supporting visuals, was showcased at the World Travel Market London 2024 (WTM). I also contributed to the development of the Saudi is ready. Are you? campaign, helping to design and refine key assets that brought the positioning to life.
Expedia group
Designed brand identities for Expedia’s online video series Super Supper Clubs and The Next Turn. Super Supper Clubs brings travellers together over unique dining experiences, while The Next Turn follows inspiring journeys that highlight new perspectives on travel. For Super Supper Clubs, I created the logo and a comprehensive style guide covering logo usage, animation, typography, colourways, lower thirds, icons, maps, and video transitions. For The Next Turn, I developed stacked and horizontal logo variations, including animated versions for digital channels.
Croatian National Tourism Board - Find Your Pomalo
Originated and pitched the creative concept Find Your Pomalo, which was adopted as a national campaign by the Croatian National Tourist Board. The idea reframed Croatia through the lens of “pomalo” the local philosophy of slowing down and living in the moment. Although MMGY was initially retained for social media, my concept was the only one approved during our tenure and was later rolled out by the client as a full campaign.
Qiddiya - Play Qiddiya City
Designed a 193 page business & marketing plan for Qiddiya, created for use with partners and investors in the B2B space. Presented multiple visual directions to the client, with my chosen approach forming the basis of the final design. Delivered long-form, short-form, and templated versions, balancing clarity, impact, and flexibility across formats.
Switzerland - The Swiss View
Supported production of The Swiss View, an online campaign promoting Switzerland as a peaceful escape from a polarised world. Managed wardrobe styling for all on-screen talent, selecting 16 complete outfits for the shoot. Contributed to ad copy development, selected final imagery, and produced polished campaign assets for eight regional partners.
Wightlink Ferries
Delivered creative for Wightlink across print materials and online banners and social, supporting their ongoing marketing activity. Work included designing seasonal promotions, adapting assets for digital channels, and contributing ideas and visuals during the brand’s re-pitch process.
Costa Rica - It Comes Naturally
Led creative development for Costa Rica’s first tactical conversion campaign in the German market. Produced campaign messaging, visuals, and partner assets — adapting the global positioning to resonate locally. Delivered across multiple consumer and trade media channels in collaboration with a wide network of partners.
